Charlie's Coffee data landscape
Live operations sit in AlloyDB. Historical performance, market demand, locations, and reviews sit in BigQuery.
Show a relationship
stores.store_id = historical_sales.store_id
One store maps to many weekly sales rows.
AlloyDB
Operational dataWhat is happening now
BigQuery
Analytical dataHistory and growth
market_demand
Weekly coffee-category demand for every ZIP in the scenario, including ZIPs where Charlie's does not yet operate.
- Grain
- one ZIP × ISO week
- Join with
zip_code- Useful for
- Forecasting market demand and deriving Charlie's capture rate.